Can Blockchain Restore Trust in China's Food Supply?
Counting Chickens: Can Blockchain Restore Trust in China's Food Supply? Noelle Acheson is a 10-year veteran of company analysis and the author of CoinDesk Weekly , a custom-curated newsletter delivered every Sunday, exclusively to CoinDesk subscribers. Last week, CoinDesk reported that the technology arm of Chinese web insurer ZhongAn was developing a blockchain platform. Not for insurance, though, as you might expect. This one will help track the provenance of chicken. While this marks a first for the Chinese company (partially owned by Alibaba, Tencent and insurance giant Ping An), the launch will join a growing list of blockchain projects aimed at improving China's food safety record. Over the past few years, the country has been hit by a series of scandals involving contaminated produce and supply chain fraud, and initiatives to improve the industry's reputation are emerging from a broad range o...